Okay. I know it’s been a minute since I’ve posted anything here, but you know how it is; sometimes life gets in the way of blogging. I also know it’s been a while since I’ve posted anything rum related but that’s about to change. In the meantime I wanted to share this video with you. I’m not going to say too much about it…..
….okay that’s not quite true.
First and foremost I dig this song. It’s straight forward, here I am, get on the floor and groove to the beat soul music. Nothing wrong with that, that’s how we like it. Second, Aloe Blacc is nice. He’s that dude. More than having catchy melodies or solid grooves (though he does have those) his music is like a conversation overheard on the subway or like reading a book on your coffee break or watching your lady cutting carrots to add to her lunch. It’s just real life everyday sh**.
I should also add that as a former film student this video really brings out the film geek in me; I love the usage of space and colour to create dynamism–I mean, peep how despite the mostly static positioning of the camera there’s still a real sense of energy to the clip. At around the minute and a half mark Aloe and the kid are positioned at the extreme left of the frame which encourages us, the viewer, to anticipate action. After Aloe and the kid start dancing together the camera shifts subtly, following their movements, creating the impression that the perspective isn’t initiated by an objective third party (the camera as proxy for us) but by the players/actors themselves. And don’t get me started on how the all white background really makes the colours pop and lends an ethereal quality to their every move.
And with his dapper outfit (love those Beatle boots) and dance moves channeling Sam and Dave, Aloe just keeps winning. At least in my book. Plus, who doesn’t dig a dancing kid with an afro?